During the Dragon Boat Festival holiday, the folk consumption atmosphere is strong, the fashion consumption highlights are numerous, and the endless new scenes and new formats make the consumer market full of new ideas.

Zongzi Variety Innovation Online Sales Hot

During the Dragon Boat Festival holiday this year, online consumption in China has continued to boom. In particular, some fresh zongzi have been loved and sought after by young consumers, such as crayfish zongzi, abalone zongzi, braised pork zongzi with five flowers, dried plum vegetables, spicy rice zongzi, eel rice zongzi, etc.

In addition to the variety of fillings, the packaging of zongzi is also very thoughtful, and the small packaging of zongzi is welcomed by many young girls.

New forms of tourism to promote consumption

During this Dragon Boat Festival holiday, while promoting the development of the traditional tourism market, various places have explored new tourism formats, created new products and new scenes, and promoted the high-quality development of the cultural tourism market. In the ancient city of Phoenix, a popular tourist destination, the local "original ecological tourism" is deeply loved by young people.

Grabbing ducks-this traditional custom that has been passed down for a century reproduces the lively scene of the Dragon Boat Festival in Shen Congwen's "Border Town". Tourists also feel the strong folk customs of the ancient city of Phoenix.

According to statistics, since the promotion of the "Original Ecological Tourism" project, the Phoenix Ancient City Scenic Area has achieved tourism revenue of 7.919 billion billion yuan from January to May this year, an increase of 32.59 percent over the same period in 2022, and the tourism consumption market has developed rapidly.

Financial help coruscate new vitality

According to the deployment of the "Carnival" activity of the Ministry of Commerce, China UnionPay has set up a "payment" merchant service system and jointly launched a "new consumption" theme promotion activity with commercial banks. This theme promotion activity will help realize the transformation of digital operation and help merchants get rid of a series of business difficulties through digital marketing modes such as setting up special zones in cloud flash payment App and issuing discount tickets. Data show that since the warm-up of the Dragon Boat Festival theme activity on June 1, China UnionPay has directly driven the total income of merchants to increase by more than 12.5 percentage points month on month.

Personalized Consumption Becomes New Trend Small Commodities Win Big Market

This year's Dragon Boat Festival holiday, some novel personalized goods to attract young consumers. These goods, though they were all gadgets, won a big market during the festival. For example, gokka, hand account, wormleaf, pepper, etc. Some e-commerce platforms also set up special public welfare venues for left-handed people, including scissors and mouse for left-handed people.

Personalized Festival Supplies Demand Rising "National Tide" Leading New Fashion

This year's Dragon Boat Festival commodities of "National Tide Design" and "Dopamine Color Matching" are particularly eye-catching. Merchants are pushing through the old and bringing forth the new, giving new vitality to traditional festival products with fashion creativity.

At the same time, in the application scenario, businesses are also seeking new breakthroughs. "Every exam will win" and "get married", cartoon sachets gradually move from festivals to daily life through modeling design and graphic embroidery.